Fall / Winter 2026

The Long Light

Wool, knit and leather for the Pacific Northwest season. Up to 40% off the new collection.

  • Free US shippingOn every order

  • Ships in 1–2 daysFrom our North American warehouse

  • 90-day returnsPrintable return label

  • Secure checkoutVisa · Mastercard · Amex · Apple Pay · Google Pay

Our mission

Considered, season-proof clothing — honest in material, fair in price and calm in design, so getting dressed feels as easy as a walk in the woods.

Willamette & Fir · Portland, Oregon

Lookbook · FW26

The Long Light

Shot along the Willamette and on the shores of the Cascade lakes, in the last weeks of October.

Herringbone coat, burgundy scarf
Look 01Herringbone coat, burgundy scarf
Waxed field jacket, flannel
Look 02Waxed field jacket, flannel
Ribbed turtleneck, oat trousers
Look 03Ribbed turtleneck, oat trousers
Suede trucker, fisherman knit
Look 04Suede trucker, fisherman knit
Cable cardigan, camel skirt
Look 05Cable cardigan, camel skirt
Navy peacoat, grey scarf
Look 06Navy peacoat, grey scarf
Slate wool blazer
Look 07Slate wool blazer
Teddy coat and wool overshirt
Look 08Teddy coat and wool overshirt
Rooted in the Pacific Northwest

Our story

Rooted in the Pacific Northwest

Willamette & Fir began on Riverdale Road, in the wooded hills above the Willamette River in Portland, Oregon. Here the weather changes four times before lunch: fog on the river at dawn, rain on the firs by noon, golden light by evening.

So we make the wardrobe that life asks for. Wool coats you reach for every October. Knits that soften with every season. No loud logos and no trends that expire by spring.

  • Made to lastFabrics chosen for years, not weeks.
  • Quietly confidentCalm design, no loud branding.
  • Rooted in placeColors borrowed from the forest floor.
  • Real serviceEmail answered within hours.
Read our story

Customer reviews

Worn in the real Northwest

4.8 from verified buyers
Watch
Oct 9, 2026

Lives in my rotation

The fir green is even prettier in daylight. Fits close without clinging, and it came out of a cold, gentle wash looking new.

Jess R., Bend, OR Verified buyerWomen's Ribbed Turtleneck Sweater · Size S
Customer photo: Women's Wool Coat
Oct 8, 2026

The coat I was looking for

Warm enough for a wet Portland morning without feeling heavy. The wool is soft and dense and the shoulders sit right. The size finder said S and it was spot on.

Sarah M., Portland, OR Verified buyerWomen's Wool Coat · Size S
Customer photo: Men's Wool Overcoat
Oct 7, 2026

Sharp and actually warm

Wore it all week in the rain over a sweater. The collar stands up properly and the buttons feel solid. Sleeves were a touch long for me, an easy fix at my tailor.

Daniel K., Seattle, WA Verified buyerMen's Wool Overcoat · Size M
Customer photo: Women's Cable Knit Sweater
Oct 6, 2026

Softer than I expected

No itch at all, and no pilling after a month of weekend wear. The cream is warm, not stark white.

Megan T., Boise, ID Verified buyerWomen's Cable Knit Sweater · Size M
Customer photo: Men's Leather Lace-Up Boot
Oct 5, 2026

Broke in fast

Two days of walking and they were comfortable. I went half a size up for thick socks like the size finder suggested. Perfect.

Chris P., Denver, CO Verified buyerMen's Leather Lace-Up Boot · Size 10.5
Customer photo: Men's Waxed Field Jacket
Oct 4, 2026

Great on the trail and in town

Shed a full afternoon of drizzle in the Gorge. Pockets are deep enough for a phone and gloves.

Ryan H., Tacoma, WA Verified buyerMen's Waxed Field Jacket · Size L
Watch
Oct 3, 2026

My favorite coat this fall

Cozy enough for early dog walks and still polished for coffee after. I'm 5 ft 4 and the XS was right.

Emily W., Eugene, OR Verified buyerWomen's Teddy Coat · Size XS
Customer photo: Women's Knit Midi Dress
Oct 2, 2026

Elegant and easy

Wore it to a wedding with boots and a blazer. The knit drapes nicely and doesn't cling at the hips.

Alicia G., Sacramento, CA Verified buyerWomen's Knit Midi Dress · Size M
Customer photo: Women's Wool Scarf
Oct 1, 2026

Lovely packaging, fast delivery

Ordered on Monday, arrived Thursday. Everything wrapped in tissue, no plastic mess. The scarf is generous and very soft.

Hannah L., Chicago, IL Verified buyerWomen's Wool Scarf · Size One size
Customer photo: Men's Wool Peacoat
Sep 29, 2026

Classic and well made

The navy is rich and the lining is smooth. I exchanged for a size up and the team answered my email the same morning.

Tom B., Missoula, MT Verified buyerMen's Wool Peacoat · Size XL
Customer photo: Women's Cable Knit Cardigan
Sep 27, 2026

Exactly as pictured

The oat color is soft and warm, just like the photos. Real horn buttons and a cable that keeps its shape. Shipped the next day.

Grace L., Vancouver, WA Verified buyerWomen's Cable Knit Cardigan · Size M
Customer photo: Men's Fisherman Sweater
Sep 25, 2026

Warm without the bulk

Light enough to wear all day, warm enough for frosty mornings on the lake. Got compliments twice on the first trip.

Nate F., Salt Lake City, UT Verified buyerMen's Fisherman Sweater · Size L

Help

Frequently asked questions

Which payment methods do you accept?

Visa, Mastercard, American Express, Apple Pay and Google Pay. Every payment runs through Shopify's encrypted, PCI-compliant checkout, so we never see or store your card details.

When is my card charged?

Your card is charged when you place your order. If an item turns out to be unavailable, we refund it to your card right away and let you know by email.

Can I change or cancel my order?

Yes, as long as it hasn't shipped. Orders leave our warehouse within 1–2 business days, so email contact@willamettefir.com as soon as possible with your order number.

Do I need an account to order?

No. You can check out as a guest. With an account you can see your order history and track deliveries in one place.

Still have a question? Email contact@willamettefir.com and a real person will reply within a few hours.

Field notes

Letters from the Northwest

New collections first, styling notes and the occasional private sale. About twice a month.

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